Remember the "Kimono" controversy? Kim Kardashian faced a firestorm of criticism for attempting to trademark that name for her shapewear line. Fast forward to now: she's using the name again, and this time, fans are applauding! But is it really that simple? Let's dive in.
Kim Kardashian recently shared a peek into her wardrobe for her Hulu project, "All’s Fair," showcasing stunning behind-the-scenes photos on TikTok and Instagram. Among these images was a pale pink silk kimono, accentuated with a rich chocolate brown trim. This isn't just any kimono; the traditional wide sash, known as an obi in Japanese culture, featured rhinestone-studded initials "AG," representing her character, attorney Allura Grant. She completed the look with brown satin Giuseppe Zanotti Ludhhovica 105 heels, a dazzling diamond necklace, and earrings.
The Instagram carousel showcased not only solo shots of Kardashian but also included her glam team and even photos with Ryan Murphy, the creator and executive producer of "All’s Fair." Furthermore, she shared glimpses of the kimono's creation process, revealing hand-embroidered details inside the garment, proudly displaying "KIMono by Milligan." This bespoke piece was designed by Milligan Beaumont, a multidisciplinary artist and stylist.
But here's where it gets controversial... Many remember back in 2019 when Kardashian announced her shapewear line was going to be called "Kimono," a clever play on her name and the traditional Japanese garment. The internet erupted. Accusations of cultural appropriation flooded social media, ultimately forcing her to rename the brand to Skims. Today, Skims is a wildly successful, multi-billion-dollar global brand.
Now, years later, seeing Kardashian in a kimono designed for a character seems to have shifted the narrative. Her fans were quick to point out the difference, leaving comments like, "This time it's appropriate," and "To think Skims was almost called Kimono but I’m sure that went over everyone’s head … Genius." The implication is that the previous controversy was about branding and ownership, not about wearing the garment itself. And this is the part most people miss... The issue wasn't necessarily about whether she wore a kimono, but about why and how she was using the name in a commercial context. One could argue that using the kimono within the context of a fictional character, and acknowledging the designer, is a more respectful approach.
Will Allura Grant face any legal or social objections within the show? Only time will tell. But the real question is: Has Kim Kardashian learned from the past, or is this just a carefully orchestrated PR move? Do you think the context of wearing a kimono for a television show makes it acceptable, or does the past controversy still cast a shadow? Share your thoughts in the comments below!
