From Delivering Packages to Crafting Global Hits: A Belfast Animator's Inspiring Journey!
Have you ever dreamed of seeing your work light up the silver screen? For James Carson, a creative talent hailing from Belfast, this dream has become a spectacular reality. He's gone from a humble beginning delivering packages to becoming a pivotal force behind some of the most talked-about films in the world, including the Golden Globe-winning sensation, *KPop Demon Hunters*. Now, he's on a mission to ignite that same passion in the next wave of aspiring animators.
James's career trajectory is a testament to perseverance and seizing opportunities. He shared that when he first entered the animation field, the career paths felt quite limited. However, he's witnessed a dramatic expansion in recent years, thanks to the rise of new companies and the incredible advancements in artificial intelligence (AI). "There's no more hiding from the arts," he exclaims, suggesting that creative pursuits are more accessible and vital than ever before.
Starting as a runner for an animation firm, James meticulously worked his way up, eventually relocating to Canada to further his career. Today, he holds a prestigious role as a CG Supervisor for Sony Pictures Imageworks, where he masterfully oversees the creation and delivery of all the 3D computer-generated elements that bring films and TV shows to life. He describes his daily grind as a fascinating blend of the 'fun and the mundane'. While there are plenty of meetings to attend, these are balanced with the exhilarating process of collaborating with clients and VFX supervisors, shaping the visual narrative as it unfolds.
But here's where it gets truly exciting... When asked about working on unexpected blockbusters like KPop Demon Hunters, James's eyes light up. "It's great and it's so exciting to see it happen, you know," he enthused. "You're working on it and you don't know what sort of scale it's going to get to and then it hits home when you see all these people dressing up as the people you were working on the computer screen for so long." This is the magic of animation – bringing characters to life in a way that resonates deeply with audiences worldwide.
Fresh off supervising the live-action feature Project Hail Mary starring Ryan Gosling, James brought his celebrated work on KPop Demon Hunters back to his hometown for a special screening in Belfast. This event was part of RENDR, a vibrant two-day festival celebrating the dynamic worlds of film, gaming, animation, and technology. Attendees were treated to an exclusive look at the animation process, a lively dance class, and a sing-along screening of the beloved animated musical.
Addressing an enthusiastic crowd of over 200 people, James delivered an inspiring message: if you possess a genuine passion for the creative industries, you absolutely can forge a successful career from it. "Enjoy the movie and if you enjoy these type of things, maybe begin studying for it," he advised. "Maybe one day you get to work on KPop 2 or maybe even 3."
And this is the part most people miss... The impact of KPop Demon Hunters extends far beyond the screen. For eight-year-old Phoebe, a superfan who attended the event dressed as her favorite character Rumi, the film is a daily obsession. She declared her future aspirations to be either 'an animator, or a demon hunter', a testament to the film's power to inspire imaginative dreams. Meanwhile, Louisa, Alice, and their mum Laura have the soundtrack on repeat, with the girls even dyeing their hair to celebrate the film's release. Laura noted that beyond the music and dazzling outfits, the movie has significantly boosted her daughters' confidence and love for dancing.
Now in its third year, the RENDR festival saw approximately 3,000 attendees from across Ireland and beyond, according to event director Michael Weir. He proudly declared that Northern Ireland is experiencing a "golden age for production", citing the success of shows like Derry Girls and the new Game of Thrones spin-off as catalysts. "There's so much potential, there's so much excitement building, and there's a lot of opportunity," he stated.
Adding to this burgeoning industry is Studio Ulster, Northern Ireland's largest film and TV virtual production studio, which officially opened in Belfast last year. This state-of-the-art facility offers advanced virtual production capabilities, including computer-generated imagery (CGI). Michael Weir sees Studio Ulster as a crucial foundation: "You know, the infrastructure's there. So we're primed and ready to go and it's an exciting time. It's a lot of opportunity for people."
So, what exactly is KPop Demon Hunters all about?
Produced by Sony Pictures Animation, this vibrant film centers on the fictional K-pop girl band Huntr/x. These talented musicians aren't just about catchy tunes; they use their music and formidable fighting skills to defend humanity from the lurking threat of demons. The plot thickens when a group of demons cleverly infiltrates the human world, masquerading as a popular five-member boy band called the Saja Boys. The lines between good and evil become increasingly blurred as we discover a character's human past and betrayal, and another's secret struggle with a hidden demon identity. Ultimately, KPop Demon Hunters is a thrilling blend of action and a heartwarming narrative exploring themes of friendship, trust, and staying true to oneself.
In 2025, KPop Demon Hunters achieved cultural phenomenon status, even surpassing Squid Game as the most-watched title in Netflix history. Its musical impact was equally monumental, with its soundtrack topping both the US singles and albums charts, a historic achievement that saw four songs simultaneously land in the US top 10.
What are your thoughts on the rise of AI in animation? Do you believe it enhances creativity or poses a threat to traditional artistry? Share your opinions in the comments below!
